Deceuninck and its customers were well ahead of the industry in 2014, growing 27% year-on-year. In June 2014 Deceuninck, one of the world’s leading PVC-U window and door systems companies, set itself the ambitious target for the UK of getting into the top three, Deceuninck’s normal position in all major markets. It’s on its way to achieving that.
Deceuninck Sales Director, Rob McGlennon, says: “Last year the market was up 8%. We knew it would bounce back after recession, so we made sure we were ready. We developed ColourExpress, our coloured foil range available from stock in 9 colours and 18 colour ways. This has helped our customers lead in colour, selling 50% more than the industry average. We launched MyBrand, our tailored marketing service for our fabricators, and their customers, which helps them build their brand and stand out in a crowded market. And we make sure our fabricators can get what they need, when they need it, on time and in full by keeping it in stock and with our unique ordering system Deceuninck Online.”
But it’s not just service and support that puts its customers ahead. Deceuninck has introduced a stream of innovative new products and developed existing products, to help customers stand out and sell.
“Our Slide & Swing New Wave Door is revolutionising patio doors. Homeowners love it! So it’s time to say bye-bye to bi-folds,” continues Rob. “And our ‘All-in-one’ windows now have PAS24, the best energy ratings and are renowned for being pretty. So we have a burglar proof, weather proof, thermally efficient beautiful window with nationally recognised accreditation.
“With all these tools our fabricators, and their installer customers, can reliably offer great products on time and in full. As our growth shows, when our customers do well, so do we.”
C & L Windows and Conservatories Ltd
48, Stroud Road
Gloucester
Gloucestershire
GL1 5AJ
www.candlwindows.co.uk
01452 526028
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