Facebook for Business

Facebook for Business

FACEBOOK IS A GREAT PLACE
to do business. It's another way to engage with customers and potential customers. People who use facebook can check you out, and see whether they like what you do. It's free and really straight forward to set up a company page. You will need a personal page so if you already have one make sure your privacy settings are set how you want, or set up a personal profile with just the basic information to get you started.

1. SET UP
From your personal page there's a drop down menu at the top right, click 'create a page' If you have a showroom, trade counter or somewhere customers come to, click local business or place. If it's an HQ or internet business choose company, organisation or institution. If you have multiple showrooms set these up separately and also create a brand page.
Then just follow the instructions. Add in as much detail as possible and choose photos that fit the boxes. You might find it easier to upload then from a phone or tablet.

2. GET LIKED
You need 30 likes to get the reporting from facebook, so it's worth getting these out of the way first. It doesn't matter who they are. So just ask friends, family and people who work with you.
The number of 'likes' your page has, is linked to the number of people who see it, so it's always good to go for more.

3.POSTING
Choose how often you're going to post. They suggest 2-4 times per week. A frequently updated wall is always good for people checking you out. Video's and photos get noticed most, so use them wherever possible. Take photos or video clips of the outside and inside of your premises, and if they are willing, people who work with you.
Testimonials are really powerful. Take a photo of an installation and post it with a comment from the customer, with their permission. Photos of jobs, deliveries and products are also good. The way to test whether it's ok to post something is to ask yourself if you would say it in front of a  customer.

4. MONITORING
Keep the notifications settings set to let people know if anything is posted to the page. Because it's easy to use, people will like, share and post comments. If it's a good comment the sooner you can say thank you, the better. If it's a customer that you need to deal with because something's gone wrong, do it. Pick up the phone and resolve the issue. Then when you've sorted it reply: We have just done this for you, is everything OK now? This gives them the opportunity to say something good about you. If its something that's not appropriate you can hide the comment.

5. BOOSTING POSTS
Facebook is a great way to get noticed by potential customers. People trust their facebook wall, and they can check you out first. Boosting posts means paying to have the message delivered to their wall. First choose a post, or create a Facebook advert, and then you can decide on your audience. You can select the location and even the jobs or interests of people you'd like to see your post, then choose an amount of money and time you want to run. It's a great way to promote special offers, open days and product information.

C & L Windows and Conservatories Ltd

48, Stroud Road
Gloucester
Gloucestershire
GL1 5AJ
www.candlwindows.co.uk
01452 5260028